The paper presents the results of an exploratory investigation on the approaches to e-commerce strategies by firms in the agrifood sector. with a focus on Italian small and medium- sized enterprises (SMEs). The article tries to assess the fit between online sales configurators (OSCs) that enable product customization and the habits of Italian online buyers. The study elaborates the em... https://lecoureures.shop/product-category/ski-de-fond-equipement-bottes-classic/