The Management of marketing mix in agro-industry business of pineapple chips need to increase the volume of sales and customer loyalty. This research aims to (1) analyze the variable/ attribute lever in the management of the marketing mix of pineapple chips. and (2) formulating marketing strategy of pineapple chips. This research used survey method. https://www.chiggate.com/mitski-be-the-cowboy-lp-coke-bottle-clear-on-sale/