Traditional generation and transmission expansion planning has served electric utilities well for several decades to procure the least costing set of assets to meet forecasted demand. Unfortunately. it does not consider a demand curve. in which case it procures generation and transmission assets that do not ensure maximum societal value. https://www.markbroyard.com/flash-grab-v-syndicate-thc2-einstein-shatter-resistant-glass-rolling-tray-sale-super-save/